PIÙGUSTO , the Swiss International Taste Exhibition, is one of the most important event for the wine-and-food sector of Switzerland.

The fiveth edition will take place from Thursday the 8th to Sunday the 11th of December 2011 at the Exhibition Center of Lugano nearby the center of the city. More than 12.000 sqm are totally dedicated to the best gourmet productions, over 300 companies can present, directly sell and tell about the tradition of their food and wine producing to a wide public during 4 days.

Thanks to the patronage of the City of Lugano and the main local authority of promotion, PIÙGUSTO is one of the most sparkling exhibitions in Lugano able to attract visitors from the Italian-speaking Switzerland and the close Italy.

Taking place only few weeks before Christmas time, PIÙGUSTO is one of the best showcases in order to present products to a wide audience, attracted by food and gastronomic specialties, ranging from the traditions of the classic Mediterranean cuisine to ethnic and local ones.

Great attention is given to products with a designation of origin, which ensure the high standard guaranteed origin of each ingredient. This is the reason why PIÙGUSTO exhibitors are selected from among many producers from everywhere. So the event is an opportunity to delight the palate with gastronomic excellence that can be marketed at the fair.

PiùGusto is an unique chance to get in touch with the most different market sectors as well as an occasion of great culture thanks to a calendar rich of different appointements for all the family.